Tag

Third-Party Cookies
Social Media Marketing
By Marketing Charts Organic search and social media marketing are the most commonly used channels by Fortune 500 marketers, according to a study [pdf] from the Loyalty Research Center. They’re also perceived to be the channels most impacted by the trend against cookies as well as the channels to which marketers are most likely to be devoting...
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Third-Party Cookies
by Marketing Charts More than 8 in 10 (83% of) marketers say they are currently using third-party cookies. That’s despite third-party cookie deprecation being considered one of the top digital media challenges this year. Indeed, a report from Innovid reveals that a large majority (84%) of marketers surveyed are worried about the future of advertising as third-party cookies are...
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Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
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Third-Party Cookies
by AdExchanger It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our collective heads spinning again. After a year and a half of preparation and planning for a transition to a post-cookie world, advertisers now have an additional two...
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Third-Party Cookies
by Allison Schiff, AdExchanger Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their disposal, including identity graphs and consented third-party data, household-level data, second-party data, contextual data, cohorts and, of...
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Third Party Cookies
by McKinsey & Company A profound and abrupt shift is coming for everyone who uses the internet. By 2022, regulations designed to protect consumer privacy—particularly the California Consumer Privacy Act—and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. Because users are generally unaware of how their data...
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Third-Party Cookies
by Charlie Heitzig, Contributor to Multi Channel Merchant The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? It’s true. Apple and Mozilla have already eliminated those tasty crumbs of data that identify users’ computers when they’re online. They’re also at the core...
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Cookie-Less Advertising
by AdExchanger The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the involvement of more organizational participants in acquiring, utilizing and maintaining user data in a compliant way. We spend a lot of time discussing strategies to accomplish this with clients who sit on...
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third-party cookies
by Marketing Charts With close to half (47%) of marketers saying they use cookies for advertising purposes, advertising in a cookie-less world will not be without its challenges. New data from Advertiser Perceptions has found that marketers and agencies believe that reporting tops the list of campaign phases that will become more challenging in a world without cookies....
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marketing data
by Ad Exchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics, both at Accenture Interactive. Despite the abundance of consumer data caused...
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