By Tara DeZao, Contributor to AdExchanger After its latest deadline extension, Google is slated to deprecate third-party cookies in Chrome in late 2024, a move that has drawn cheers, jeers and everything in between from every corner of MADTech. Currently, the Chrome browser sees upward of 60% of the internet’s total traffic, more than the popular...Read More
By John Rampton, Contributor to ClickZ Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy In 2020, Google announced that it would be working to make third-party cookies obsolete. The initial goal was to do so in two years, but the transition...Read More
By Marketing Charts Organic search and social media marketing are the most commonly used channels by Fortune 500 marketers, according to a study [pdf] from the Loyalty Research Center. They’re also perceived to be the channels most impacted by the trend against cookies as well as the channels to which marketers are most likely to be devoting...Read More
by Marketing Charts More than 8 in 10 (83% of) marketers say they are currently using third-party cookies. That’s despite third-party cookie deprecation being considered one of the top digital media challenges this year. Indeed, a report from Innovid reveals that a large majority (84%) of marketers surveyed are worried about the future of advertising as third-party cookies are...Read More
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...Read More
by AdExchanger It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our collective heads spinning again. After a year and a half of preparation and planning for a transition to a post-cookie world, advertisers now have an additional two...Read More
by Allison Schiff, AdExchanger Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their disposal, including identity graphs and consented third-party data, household-level data, second-party data, contextual data, cohorts and, of...Read More
by McKinsey & Company A profound and abrupt shift is coming for everyone who uses the internet. By 2022, regulations designed to protect consumer privacy—particularly the California Consumer Privacy Act—and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. Because users are generally unaware of how their data...Read More
by Charlie Heitzig, Contributor to Multi Channel Merchant The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? It’s true. Apple and Mozilla have already eliminated those tasty crumbs of data that identify users’ computers when they’re online. They’re also at the core...Read More
by AdExchanger The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the involvement of more organizational participants in acquiring, utilizing and maintaining user data in a compliant way. We spend a lot of time discussing strategies to accomplish this with clients who sit on...Read More
