by Bharadwaj Sharma, Contributor to Business 2 Community According to a study, more than 90% of users within the age bracket of 18-34 years follow brands on social media and 91% rely on email marketing. Emails with personalized subject lines generate 70% open rates and 50% lead generation opportunities. A potential prospect needs to come...Read More

Have you ever considered how your brand makes your customers feel? The emotions it invokes in them? Do you see your customers turning into confessed brand advocates? If the answer to all these questions is no, then the (CX) Force, my friend, is not with you. CX in the modern age Customer experience today has evolved from being merely isolated...Read More

by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...Read More