By Candice Georgiadis, contributor to Rolling Stone Social media is a powerful tool for building your brand, with over 59 percent of the world being active on social media. If you’ve been overwhelmed in the past by managing multiple social profiles and groups, or if your posts have received little feedback from readers, then this guide is meant...Read More

By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...Read More

By Practical Ecommerce Marketing funnels help map the customer journey from awareness to post-purchase advocacy. Understanding the different stages helps brands devise messaging and content. An ecommerce business could have a well-designed website and informative case studies, product videos, and sales content but no strategy for the overall journey. The result is lower sales. In...Read More

By TECHIEXPERT The lockdowns changed a lot of things around the world. Trade routes, healthcare, work life balances. Lockdowns affected so much, in fact, that it would be hard to determine something that wasn’t affected by the lockdowns. Social media and therefore marketing, were not exempt from this. When consumers were forced into their homes,...Read More

By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of channels...Read More

by V12, Updated for 2021 As with all marketing channels, social media is continually evolving.  Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created...Read More

by Digital Doughnut Social media has taken its rightful throne in the world of marketing and for a majority of businesses, social media marketing has become imperative for brand growth. If done the right way, it can boost brand awareness, generate leads, and increase company profits. However, it is not as easy as it seems....Read More

by Lindsay Paramore, contributor to Business 2 Community With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just...Read More

by Erika Taylor Montgomery, contributor to Business2Community Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way...Read More

Article by eMarketer Although the US has begun to reopen post-pandemic, certain trends that started during lockdowns will continue to grow this year. We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion, as noted in our June 2021 report, “Social Commerce Forecasts 2021: How a Trend ‘Made in China’...Read More