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Retail Media
Retail Media
By Anthony Vargas, Contributor to AdExchanger Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25%...
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Retail Media
By Marketing Charts US digital retail media ad spending is forecast to grow by almost a third (31.4%) this year after shooting up by almost half (49.3%) last year, according to a recent forecast from Insider Intelligence. Indeed, retail media ad spend in 2024 is expected to be almost double last year’s total ($61 and $31 billion,...
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Retail Media
By Retail Leader The Path to Purchase Institute, a Retail Leader sister brand, recently published a research report titled “The State of Retail Media,” in collaboration with Criteo.  As retail media continues to grow and evolve, the Path to Purchase Institute sought out to take the pulse of the current state of retail media by fielding an online survey (during...
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