By eMarketer We’re predicting that retail media is the third big wave of digital advertising, following in the footsteps of search and social. Here’s what you need to know about one of this year’s biggest topics: 1. Retail media is growing fast. According to our forecast, US digital retail media ad spending will grow 31.4% to reach $40.81...Read More

By Anthony Vargas, Contributor to AdExchanger Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25%...Read More

By Marketing Charts US digital retail media ad spending is forecast to grow by almost a third (31.4%) this year after shooting up by almost half (49.3%) last year, according to a recent forecast from Insider Intelligence. Indeed, retail media ad spend in 2024 is expected to be almost double last year’s total ($61 and $31 billion,...Read More

By Retail Leader The Path to Purchase Institute, a Retail Leader sister brand, recently published a research report titled “The State of Retail Media,” in collaboration with Criteo.  As retail media continues to grow and evolve, the Path to Purchase Institute sought out to take the pulse of the current state of retail media by fielding an online survey (during...Read More