First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....Read More

by Michael Ellgass, Contributor to AdExchanger In a post-cookie world, retail media networks (RMNs) have the potential to be an important channel in a brand’s comprehensive advertising strategy.  An RMN is a connected set of media channels, including a retailer’s website, app, email distribution and offsite ads. The advantage? An RMN enables advertisers to reach...Read More