By Constantine von Hoffman, Contributor to MarTech.org One-quarter of retailers are generating more than $100 million in revenue from their media networks. Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers....Read More

By Advendio Ecommerce has been on the rise for years, but the pandemic pushed online shopping to meteoric new heights. With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising – and in retail media specifically. Retail media is one of the most critical elements for the future of programmatic...Read More

By Jason Goldberg, Contributor to Forbes Amazon released its Q4 earnings on February 3, which included the disclosure that Amazon had sold $31.1 billion in ads on its platform in 2021, making Amazon a bigger advertising platform than YouTube. Two weeks later, on February 17, WalmartWMT -1.9% released its Q4 earnings, including a disclosure that it had sold...Read More

Gary Drenik, Contributor to Forbes The retail industry has faced rapid changes in recent years, which have been accelerated by the pandemic. Ecommerce has surged across nearly every brand category, and consumers’ purchase habits have settled into a new shopping normal.  I have been a privacy advocate for nearly 2 decades and have written frequently...Read More

By Andrew Lipsman, eMarketer Retail media advertising had a banner year in 2021—one that will be hard to top. US retail media ad spend surged 53.4% to $31.49 billion, following a nearly identical growth rate in 2020. We expect growth to begin tapering this year, rising 31.4% to $41.37 billion. So if retail media growth...Read More