Gary Drenik, Contributor to Forbes The retail industry has faced rapid changes in recent years, which have been accelerated by the pandemic. Ecommerce has surged across nearly every brand category, and consumers’ purchase habits have settled into a new shopping normal. I have been a privacy advocate for nearly 2 decades and have written frequently...Read More
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...Read More
by Vikas Kalwaniy, Contributor to Business2Community In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a...Read More
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases. In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers. Check out some of their great findings below....Read More
by ClickZ The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders. 30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus...Read More
by Sara Richter, contributor to Digital Doughnut 2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels slightly redundant; the changes that we’d predict for the coming years have already happened. Covid has...Read More
by Marketing Charts With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a...Read More
by Udayan Bose, contributor to Total Retail For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending...Read More
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....Read More
