by Henry Bell, Contributor to ReadWrite The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially when interacting with users and maintaining relationships. The Covid Pandemic accelerated...Read More

by Marketing Charts Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives, according to a report [pdf] from Google and Forrester Consulting. The study, exploring the future of analytics, finds that while firms are making progress with their tools and capabilities, there is some room for improvement....Read More