by Henry Bell, Contributor to ReadWrite The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially when interacting with users and maintaining relationships. The Covid Pandemic accelerated...Read More
by Andrew Steele, contributor to Customer Think There’s no doubt personalization is a critical part of the modern-day customer experience. And most brands and business owners fundamentally get that, but actually achieving it is another story. For instance, according to a post-pandemic survey published by Salesforce, more than two-thirds of consumers expect brands to understand...Read More
by Marketing Charts Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) – but that doesn’t come without its obstacles. Here’s what Gartner discovered about CX delivery from a survey of...Read More
by Larisa Bedgood, V12 Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands...Read More
by Marketing Evolution With 2020 upon us, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience this year. Already, customers are capable of making purchases at any time and place, giving them a considerable amount of control over their path to purchase. To stay relevant with these consumer-centric trends in retail,...Read More
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...Read More
