by Marketing Charts Larger businesses are more likely than medium-sized businesses to have a coordinated and strategic approach to inbound marketing across all media channels. This is according to a new report [download page] from London Research and BlueVenn, which found that 42% of large businesses say they have a coordinated and strategic approach, compared to 25%...Read More
by Deni Kaziyska, contributor to Digital Doughnut The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new customers, and drive sales. Today’s customer interactions with brands have multiplied in comparison to a...Read More
by Marketing Charts There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than others. A recent report [download page] from PFL and Demand Metric on multichannel marketing explores the overall effectiveness of a range of channels, as well as...Read More
by Glenn Matchett, contributor at Digital Doughnut In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend. In times of crisis, it’s easy to lose sight of what’s best for your business when it comes to marketing...Read More
by Dana Kachan, contributor to Digital Doughnut How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience’s trust? How to ensure your business resilience to the new normal? These and other entrepreneur’s urgent questions are briefly answered below. Let’s...Read More
by Marketing Charts Data factors into the strategic decisions made by a majority of today’s marketers. A new survey [download page] from Ascend2 found that one-quarter of marketers are using marketing data as part of every strategic decision, while another 44% report that data plays a part in their decision-making most of the time. However, a moderate...Read More
by Ginny Marvin, Contributor at Marketing Land Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in...Read More
by Berenika Teter, Contributor at Digital Douhnut It’s been more than a month since the Covid19 quarantine paired with multiple restrictions were imposed, affecting the economies around the world. As a result, the situation is increasingly difficult not only for citizens but also for certain industries like retail. Many shops remain open, but this doesn’t...Read More
by Sam Greenspan These are unprecedented times, and all of us are coping with uncertainty about both the present and the future. Email marketing isn’t the most important thing in the world right now, but it’s our business and it’s a big part of how you run your business. We want to help our customers maintain their...Read More
by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...Read More
