Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to start...Read More

By Ray Schultz, MediaPost One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything. They’re moving — they need things. It’s still true, judging by The 2022 Perspective on Mover Marketing, a study from V12, a Porch company, conducted by Ascend2. Over half of all brands...Read More

When consumers move, they’re in-market to purchase a variety of items and services. David Krane, Senior Research Analyst from The Harris Poll, joined us on our webinar, Marketing to the Millennial Mover, to reveal what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other generations of moving consumers....Read More

During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. Watch this video clip with Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, as...Read More

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods...Read More

Americans move more frequently than people in almost every other place in the world. According to data from the U.S. Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. So why do people move? According to the 2021 New Mover Trends Report from Porch and V12, Americans...Read More

During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery...Read More

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...Read More

by V12 The Ultimate Guide to Turning New Movers into New Customers When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. New mover marketing focuses exclusively on marketing...Read More

Unpacking 2021’s New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older.  In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. ...Read More