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Mover Marketing
Mover Marketing Journey Webinar
When people move, they’re faced with several major purchase decisions. As a result, these consumers are more likely to try new brands for various products and services. What is your brand doing to engage with this lucrative audience? New mover marketing is a powerful, highly predictive omnichannel tool that has evolved to be a key...
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MoverMarketing
When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. By Karthik Kashyap, Contributor to ToolBox Mover marketing...
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Millennial Movers
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...
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Home Buying Statistics
Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...
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Millennial Movers
New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...
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