Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Luci Rainey Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft...Read More
Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes. While direct...Read More
When people move, they’re faced with several major purchase decisions. As a result, these consumers are more likely to try new brands for various products and services. What is your brand doing to engage with this lucrative audience? New mover marketing is a powerful, highly predictive omnichannel tool that has evolved to be a key...Read More
When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. By Karthik Kashyap, Contributor to ToolBox Mover marketing...Read More
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...Read More
Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...Read More
New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...Read More
