When consumers move, they’re in-market to purchase a variety of items and services. David Krane, Senior Research Analyst from The Harris Poll, joined us on our webinar, Marketing to the Millennial Mover, to reveal what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other generations of moving consumers....Read More
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...Read More
Millennials are now the largest generation of homebuyers in the U.S. But, with prices for homes reaching record-highs, millennials are increasingly turning to fixer-upper homes as an affordable way to embark on the journey of homeownership. According to Bank of America’s sixth annual millennial home improvement survey, more than three-quarters (82%) of millennials say they’re most likely...Read More
New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...Read More
New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...Read More
