By Forbes Agency Council A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your...Read More
Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena. Brands have surely used December to take stock of their 2021 performance. As senior marketers start planning, I believe these three key themes are set to be particularly important in 2022: 1. Love for creators...Read More
The pandemic may have meant that original marketing plans for 2020 and 2021 were torn up, but – fingers crossed – marketers will be looking to a return to a more predictable way of life in 2022 as the world adjusts to life with Covid-19. So what will be the big trends that marketers will...Read More
