by Inc. Digital marketing continues to evolve thanks to the ever-changing tech landscape. Here are three ways tech has advanced online marketing. Oh, technology. Some of us love it, and some of us love to hate it. No matter what side of the fence you stand on, there’s no doubt that technology has changed our lives and...Read More

by Marketing Charts Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of marketing, according to a report [download page] from CMO Council and...Read More

by Larisa Bedgood, V12 In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue...Read More

by Marketing Charts At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say that marketing and service innovations introduced during the pandemic are here to...Read More