Marketing Strategy Coronavirus
marketing strategy
By Amy Fletcher, Contributor to CMS Wire The past two years have presented marketers with unprecedented challenges. Some saw their organizations bear the brunt of shutdowns while others went into overdrive. And whether business was up or down, everyone has had to rethink engagement. This shift was on even before the pandemic — largely due...
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coronavirus marketing
by Larisa Bedgood, V12 Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers...
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