By Marketing Charts Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise, whereas the remainder say that this data is primarily used by marketing/customer experience (CX) teams, according to a new report [download page] from Merkle. The analysts note that when data isn’t available across the organization,...Read More

by eMarketer Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as invasive. Despite transparency initiatives aimed at educating users, how advertisers...Read More

by Mike Edmonds, contributor to ClickZ A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have...Read More

by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...Read More