by Anthony Vargas, AdExchanger You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party...Read More
By MarTech Series The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult.73% are committed to having a Marketing Operations role in their team but only 12% have had...Read More
By Nathan Eddy, contributor to CMS Wire Chief marketing officers (CMOs) have more data than ever before at their fingertips. From digital to lead generation metrics, they must dedicate resources to data collection, analysis and, of course, the consequent actions.CMOs often battle through data issues — having too much, too little or not trusting the...Read More
By Luis Navarrete Gómez, Contributor to ClickZ The fading away of third-party cookies is an inevitable reform set to change the face of the advertising landscape for better. First-party data is taking center stage has already tapped into the zones of customer trust, brand integrity, and ethical marketing. All these elements decide a brand’s fate...Read More
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...Read More
by Dan Taylor, Think with Google If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies for changing consumer behavior....Read More
by Javeria Gauhar, Contributor to Digital Doughnut Here we’ll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences. Companies often require third-party data such as social media data to be part of their existing customer data. This allows businesses to create personalized experiences, run targeted marketing campaigns, create...Read More
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...Read More
by Glenn Matchett, contributor at Digital Doughnut In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend. In times of crisis, it’s easy to lose sight of what’s best for your business when it comes to marketing...Read More
