by Amanda Clark, Contributor to Business 2 Community Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are being phased out, and people are resuming many of their normal activities. For many business owners, this...Read More

by Marketing Charts At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say that marketing and service innovations introduced during the pandemic are here to...Read More

by Marketing Charts Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by companies, with some 62% of top marketers saying that marketing has become...Read More

by Adele Thomas, Contributor at Digital Doughnut During the time of Covid-19, there have been huge shifts in the way brands are creating their content. Due to the fact that many people are experiencing a difficult time in their life, it’s clear that brands don’t want to upset anyone. Generally online marketing is pretty light-hearted,...Read More

by John Hughes, Plezi Maintaining a strong brand image and communicating it to the right target audiences is crucial to getting through the current crisis, and automation can keep these wheels turning as your focus is dragged elsewhere. With so much uncertainty at present, it seems the other noise we keep hearing is advice from...Read More