Journey-Based CX
Shopper Data
by Marketing Charts As marketing teams begin to put more emphasis on targeting the “self-reliant buyer,” customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach and how it is helping organizations. Of the more than 1,150 CX, marketing, analytics, and customer care professionals surveyed, nearly 8...
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