By Jo Hamilton, SmartBrief Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study. Marketers know that personalization is the key to reaching audiences online, but the data in a recent study highlights just how important tailored ads are in reaching Generation Z in particular. While 57%...Read More

by Bernard May, Contributor to Forbes People have been talking about generation gaps since (at least) the 1960s, and I think it all comes down to one basic concept: Older generations simply don’t understand the younger ones (and some might say vice versa). This same disconnect can confound businesses that are looking to attract a...Read More