By Scott McDonald, Contributor to AdExchanger There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, opted-in, first-party data.  Today, there are three key ways...Read More

by Anthony Vargas, AdExchanger You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party...Read More

By Luis Navarrete Gómez, Contributor to ClickZ The fading away of third-party cookies is an inevitable reform set to change the face of the advertising landscape for better. First-party data is taking center stage has already tapped into the zones of customer trust, brand integrity, and ethical marketing. All these elements decide a brand’s fate...Read More

By Willem Blom, Contributor to AdWeek There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. But the death of the cookie is overstated. It’s only third-party cookies that are going away (for now at...Read More

by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...Read More