by Marketing Charts Email has a proven track record of driving sales — even more so than other popular online channels. And, it looks like marketers are showing no sign of stepping back from using this effective channel in the near future, with close to three-quarters of the almost 300 marketers surveyed [download page] by Ascend2 and its research...Read More

by PinPointe Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more than double their...Read More

by Sam O’Brien, Contributor to Business 2 Community Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods...Read More

by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...Read More

by Mary Dolan, contributor to Business 2 Community When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times. Taken individually, these words may feel a little tiresome. But together?...Read More