by Chad White, Contributor to CMS Wire Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly...Read More

By Entrepreneur Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms...Read More

by Amanda Clark, Contributor to Business 2 Community Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are being phased out, and people are resuming many of their normal activities. For many business owners, this...Read More

by Andrew Madeira-Silva, contributor to Business2Community It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary...Read More

by Jared Atchison, Contributor to Business 2 Community When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers. As you build rapport with...Read More

by Samuel O’Brien, Customer Think Customer data is at the heart of any piece of work a marketer does. After all, this is the information that drives sales and lets companies know they are selling the right thing to the right people. However, despite having access to different types of data, customer information isn’t always...Read More

by Téa Liarokapi, contributor to MultiChannel Merchant Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It’s a foolproof way to analyze data and create a strategy that will help you reach the ROI of your...Read More

by V12 Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...Read More

Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the (2019)...Read More

by Bharadwaj Sharma, Contributor to Business 2 Community According to a study, more than 90% of users within the age bracket of 18-34 years follow brands on social media and 91% rely on email marketing. Emails with personalized subject lines generate 70% open rates and 50% lead generation opportunities. A potential prospect needs to come...Read More