by Tom Wozniak, Contributor to Forbes The year is off to a fast start, but before 2022 gets away from me, I wanted to pop in with my annual look at what will and won’t happen in email marketing this year. You can check out my article from 2021 to see how my predictions held up (pretty...Read More

By Ko Marketing Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Simon recently teamed up with ClickZ to conduct “The State of Email Marketing Survey Report,” and statistics showed that most marketers (46.2%) generally...Read More

by CMS Wire If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there’s some confusion around the distinction between segmentation and personalization. A good way to think of this is: Segmentation is a method of...Read More

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks,...Read More

by Tom Wozniak, Contributor to Business2Community As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the...Read More

by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...Read More

by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...Read More

by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...Read More

by Rochelle Williams, Contributor to Business to Community Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates...Read More

by Rotem Gal, Contributor to Inc. Consumer behavior is evolving-make sure you’re learning along with it During the long fight against Covid-19 the nature of email marketing has evolved. Email volume was up during the pandemic because lots of people simply made purchases and business exchanges online when they had to stay at home. Email marketing then...Read More