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Email Marketing
Email Marketing
By Kath Pay, Contributor to ClickZ It might be cheeky for me to introduce myself to the ClickZ audience by violating a contributor guideline. But I’m a bit of an industry rule-breaker, and breaking this rule has helped me claim my share of the email-marketing industry. Since 2009, I have believed in, and promoted, a holistic...
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Email Marketing
While marketers are doubling down on email marketing, not all campaigns yield the desired ROI. By DevPro Journal Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16%...
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Email Marketing
Email marketing is one of the oldest and most effective ways of introducing, engaging, and informing your customer base, but with time comes innovation and technology. The rise of social media has seen some take this as the end of the email marketing era. Unfortunately, they couldn’t be more wrong about the resilience, effects, and...
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email marketing
By Ray Schultz, MediaPost Half of consumers have purchased a product as the result of an email within the last 12 months, according to the 2022 Digital Consumer Trends Index, a study by Cheetah Digital, conducted with Econsultancy.   This represents a 9% hike over the prior year. And there has been a 19% uptick...
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email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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email marketing
by Tom Wozniak, Contributor to Forbes The year is off to a fast start, but before 2022 gets away from me, I wanted to pop in with my annual look at what will and won’t happen in email marketing this year. You can check out my article from 2021 to see how my predictions held up (pretty...
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email marketing
By Ko Marketing Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Simon recently teamed up with ClickZ to conduct “The State of Email Marketing Survey Report,” and statistics showed that most marketers (46.2%) generally...
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chicken egg
by CMS Wire If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there’s some confusion around the distinction between segmentation and personalization. A good way to think of this is: Segmentation is a method of...
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Email Marketing
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks,...
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