By Christine Alemany, Harvard Business Review Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is...Read More

By Kath Pay, Contributor to ClickZ Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work out.” Or “We don’t have enough time between campaigns to think about testing.” Another popular answer: “We...Read More

by Christine Alemany Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is not unfounded. Last year...Read More

By Sumaiya Khalifa, Contributor to The Drum Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth. The email marketing landscape has changed a lot in recent years. What was once a tool for spammers and shady...Read More

By Kath Pay, Contributor to ClickZ It might be cheeky for me to introduce myself to the ClickZ audience by violating a contributor guideline. But I’m a bit of an industry rule-breaker, and breaking this rule has helped me claim my share of the email-marketing industry. Since 2009, I have believed in, and promoted, a holistic...Read More

While marketers are doubling down on email marketing, not all campaigns yield the desired ROI. By DevPro Journal Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16%...Read More

Email marketing is one of the oldest and most effective ways of introducing, engaging, and informing your customer base, but with time comes innovation and technology. The rise of social media has seen some take this as the end of the email marketing era. Unfortunately, they couldn’t be more wrong about the resilience, effects, and...Read More

By Ray Schultz, MediaPost Half of consumers have purchased a product as the result of an email within the last 12 months, according to the 2022 Digital Consumer Trends Index, a study by Cheetah Digital, conducted with Econsultancy.   This represents a 9% hike over the prior year. And there has been a 19% uptick...Read More

These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...Read More

By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...Read More