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Email Marketing
email marketing
By Ray Schultz, MediaPost Half of consumers have purchased a product as the result of an email within the last 12 months, according to the 2022 Digital Consumer Trends Index, a study by Cheetah Digital, conducted with Econsultancy.   This represents a 9% hike over the prior year. And there has been a 19% uptick...
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email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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email marketing
by Tom Wozniak, Contributor to Forbes The year is off to a fast start, but before 2022 gets away from me, I wanted to pop in with my annual look at what will and won’t happen in email marketing this year. You can check out my article from 2021 to see how my predictions held up (pretty...
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email marketing
By Ko Marketing Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Simon recently teamed up with ClickZ to conduct “The State of Email Marketing Survey Report,” and statistics showed that most marketers (46.2%) generally...
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chicken egg
by CMS Wire If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there’s some confusion around the distinction between segmentation and personalization. A good way to think of this is: Segmentation is a method of...
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Email Marketing
Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks,...
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email marketing
by Tom Wozniak, Contributor to Business2Community As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the...
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email marketing
by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...
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Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
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