by Katarina White, Contributor to Business2Community Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level...Read More

by Marketing Charts The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there are other reasons consumers shop online. Close to three-fifths (57%) of the more than...Read More

by Rimma Kats , contributor to eMarketer For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate...Read More

by Marketing Charts While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds...Read More

by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...Read More