Surprise! Millennials have a surprising penchant for old-school communications — so get those stamps ready. By Kim Totty and Dr. Stephen Lind, Entrepreneur Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a...Read More

by Chief Marketer When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But according to Maureen Powers, President of Direct Marketing for marketing solutions provider RR Donnelley, the problem often...Read More

By Alan Sherman When many of us think about marketing these days, it’s all about digital marketing. How heavily should we be invested in paid search vs. display vs. social? How many email campaigns will our customers bear before opting out? Does our website need a content overhaul to better drive organic search? What is...Read More