By Efrat Vulfsonsy, Contributor to Business2Community Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you can leverage machine learning and text analytics algorithms to categorize their sentiments into positive, negative, or neutral. In the age where the marketing landscape has become very competitive due to globalization,...Read More

by McKinsey & Company Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital leaders. In mid-2020, the CEO of a Fortune 500 company was looking at the spike in the business’s digital sales and the remarkable speed of its growth. He...Read More

Marketers and customers are locked in a continuum of ongoing change by MarTech Today On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening...Read More

by Dan Taylor, Think with Google If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies for changing consumer behavior....Read More