by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...Read More
By Cindy Liu, eMarketer In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. We estimate that this year, more than 204 million people ages 14 and older will make an online purchase,...Read More
by Dana Kachan, contributor to Digital Doughnut How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience’s trust? How to ensure your business resilience to the new normal? These and other entrepreneur’s urgent questions are briefly answered below. Let’s...Read More
by Ginny Marvin, Contributor at Marketing Land Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in...Read More
by Nicole Perrin and Eric Haggstrom, eMarketer When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers...Read More
by Keith Coppersmith, Contributor at Digital Doughnut The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Let’s face the facts. Global economies will slow down and maintaining cash flows will be difficult. It all...Read More
by Brandon George, Thrive Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re...Read More
13 digital marketing veterans weigh in on the potential impact of the virus. by Greg Sterling, Contributing Editor to Search Engine Land The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take...Read More
