Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. ...Read More

by Dave Sutton, Contributor to Business2Community Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple and clear communications across multiple media channels powered by...Read More

by Entrepreneur In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, the better services you can offer them. But, how exactly do you go about collecting data? Do you just ask them? Perhaps, for some basic info. But the best and easiest way to...Read More

by Holly Eve, Contributor to Forbes Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands that have effective social media campaigns are seeing major returns. You need more than a good product to see a...Read More

by Digital Doughnut With new legislation and technology, the digital advertising industry is rapidly moving toward a monumental shift in the way organizations will market and sell their products online, and brands must be prepared to react. Despite the plethora of advertising solutions available to companies today, the jury is still out when it comes...Read More

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive. Although...Read More

by Rimma Kats, Insider Intelligence / eMarketer Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors. If some brands didn’t have much of a digital presence before, the pandemic certainly accelerated their push. In a September 2020 survey...Read More

by Jim Yu, Contributor to ClickZ As we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. 30-second summary: Market volatility and rapid shifts in consumer...Read More

by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...Read More

by Diana Morris, contributor at Digital Doughnut Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay attention to your website’s long lost spark and optimize it. The shift...Read More