Tag

Digital Marketing
customer experience
by Dave Sutton, Contributor to Business2Community Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple and clear communications across multiple media channels powered by...
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Digital Marketing
by Entrepreneur In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, the better services you can offer them. But, how exactly do you go about collecting data? Do you just ask them? Perhaps, for some basic info. But the best and easiest way to...
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Digital Marketing
by Holly Eve, Contributor to Forbes Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands that have effective social media campaigns are seeing major returns. You need more than a good product to see a...
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Digital Advertising
by Digital Doughnut With new legislation and technology, the digital advertising industry is rapidly moving toward a monumental shift in the way organizations will market and sell their products online, and brands must be prepared to react. Despite the plethora of advertising solutions available to companies today, the jury is still out when it comes...
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Digital Transformation
Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive. Although...
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Omnichannel Retail Marketing
by Rimma Kats, Insider Intelligence / eMarketer Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors. If some brands didn’t have much of a digital presence before, the pandemic certainly accelerated their push. In a September 2020 survey...
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Coronavirus Marketing
by Jim Yu, Contributor to ClickZ As we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. 30-second summary: Market volatility and rapid shifts in consumer...
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Digital Marketing
by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...
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Digital Marketing Coronavirus
by Diana Morris, contributor at Digital Doughnut Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay attention to your website’s long lost spark and optimize it. The shift...
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Marketing Strategy
by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...
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