By Marketing Charts Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB. Here are some takeaways from the IAB report. Digital Audio and Video Set the Pace Digital audio was the fastest-growing digital advertising channel...Read More

by AdExchanger Guest Columnist, Sameer Sondhi, Co-CEO at Verve Group Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than any year before.  The programmatic advertising landscape has never faced more complexity or challenges than it does today. However, at the...Read More

By Megan Sullivan-Jenkins, Senior Director of Marketing & Communications at Choozle Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes have spurred conversations about how digital transformation will take...Read More

by Digital Doughnut With new legislation and technology, the digital advertising industry is rapidly moving toward a monumental shift in the way organizations will market and sell their products online, and brands must be prepared to react. Despite the plethora of advertising solutions available to companies today, the jury is still out when it comes...Read More

by Ginny Marvin, Contributor at Marketing Land Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in...Read More