data Quality
Data Quality
By Marketing Charts One of the hallmarks of a data-driven organization is trust in the quality of data. Having confidence in data quality can translate into confidence in business growth, as 91% of leaders surveyed by Experian [download page] report that data quality investments have positively impacted business growth. Marketers have had some difficulties ensuring high-quality data necessary to...
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Marketing Data
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...
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