Data Management
Marketing Data
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...
Read More
Customer Data Platform
by V12 Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders,...
Read More