By Randi Mohr, VP of Customer Success and Marketing, Whereoware Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that...Read More

by Michael Gerard, Contributor to MultiChannel Merchant Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention,...Read More

by McKinsey.com Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...Read More

by Marketing Tech News Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity. But what does this mean for marketing operations? Despite the challenges, more and more...Read More

by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...Read More

Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...Read More

by Angela Hausman, Contributor to Business 2 Community. It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid...Read More

by Boaz Grinvald, Contributor to Business 2 Community Last year (2019) businesses invested 49 billion U.S. dollars in big data analytics. Data is fast becoming the “gold” of the information age and mining this data is becoming a major goal for brands and a competitive advantage. As consumers, we’re also constantly generating and sharing data, which makes...Read More

by Marketing Charts Data factors into the strategic decisions made by a majority of today’s marketers. A new survey [download page] from Ascend2 found that one-quarter of marketers are using marketing data as part of every strategic decision, while another 44% report that data plays a part in their decision-making most of the time. However, a moderate...Read More

Using market research tactics and data can put your brand on the best path to success, providing it with the necessary tools and strategic direction throughout the development process. Whether it is brand strategy, name brand creation, or a number of additional branding development.Read More