By CMS Wire Customer retention is simply not as sexy as acquisition. It’s a bold statement, but it’s true. Acquisition is exciting, thrilling. Marketers get a gleam in their eyes when they talk about customer acquisition strategies. They spend endless hours devising new ways to hunt down and capture new customers.  And, these endless hours are...Read More

by Sophia King, contributor at Digital Doughnut It’s 5x more expensive to acquire new customers than to keep existing ones. Increasing customer retention by 5% can increase company revenue by 25-95%. Highly engaged customers spend 60% more per transaction. Customer retention matters. If your business isn’t prioritizing it, it’s time to start.  (Not sure what your...Read More

by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...Read More