By Rich Hein, Contributor to CMS Wire Brands must ensure customer journeys are as accurate and relevant as possible so customers and prospects can be guided into the appropriate parts of the funnel. Consumers have more options than ever to engage with a brand, and those customers are more sophisticated and digitally savvy than ever...Read More
by Business2Comunity When it comes to a successful digital marketing campaign, understanding the customer journey plays a significant factor. You may wonder, what is the customer journey? Simply put, The customer journey is a map of how a customer takes from when he first interacts with the brand to the time he makes a purchase....Read More
by Marketing Charts Larger businesses are more likely than medium-sized businesses to have a coordinated and strategic approach to inbound marketing across all media channels. This is according to a new report [download page] from London Research and BlueVenn, which found that 42% of large businesses say they have a coordinated and strategic approach, compared to 25%...Read More
by Christine Moorman and Katherine Lemon, AMA.org How to develop the proper build for a successful customer experience implementation journey Critics say customer experience (CX) investments don’t pay off, pointing to a combination of media hype, weak skills and organizational complexities that paint a sobering portrait of returns. In October 2019, Forrester predicted that 2020 would be...Read More
by Deni Kaziyska, contributor to Digital Doughnut The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new customers, and drive sales. Today’s customer interactions with brands have multiplied in comparison to a...Read More
by Patrick Tripp Senior Vice President, Product Marketing, Cheetah Digital Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building...Read More
