by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...Read More

by Marketing Charts Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading marketers from around the world conducted by...Read More

Atomic Moments of Truth have the power to create or destroy business value. Every moment is an opportunity to impact Engagement and Experience.Read More

“Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff,Read More

Data is the competitive differentiator in terms of preference-driven customer experience and personalization. It is also a strategic firewall against competition.Read More