by Marketing Charts A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives surveyed for a report from Designit say their organization is committing more budget towards...Read More

by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...Read More

by Marketing Charts As marketing teams begin to put more emphasis on targeting the “self-reliant buyer,” customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach and how it is helping organizations. Of the more than 1,150 CX, marketing, analytics, and customer care professionals surveyed, nearly 8...Read More

by Marketing Charts Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a customer-centric approach. This is per a report [download page] from Pointillist,...Read More

by Yash Chawlani, contributor to Business2Community In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from discounters and improved price transparency. Conventional differentiation methods that held so strongly — such as a distinct product or competitive pricing —...Read More

by Chris McGugan, contributor to ClickZ By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service’s SVP and GM, Chris McGugan predicts customer experience for the years to come. 30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that...Read More

by V12 We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile...Read More

by Sarah-Nicole LeFlore, contributor to Customer Think It is essential to offer your customers effortless experiences to keep them coming back. An omnichannel approach facilitates this, with seamless movement across touchpoints along the customer journey. We are living in an era where the most loyal of customers are omnichannel themselves, happily interacting with companies via social media,...Read More

by Leigh Gammons , contributor to Digital Doughnut 2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe – with people and businesses alike being put under significant strain through periods of continued lockdown and social distancing measures. Businesses have needed to...Read More

by Marketing Charts Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) – but that doesn’t come without its obstacles. Here’s what Gartner discovered about CX delivery from a survey of...Read More