By Itai Miller, Kevin Neher, Rens van den Broek, and Tom Wintering, Mckinsey & Company To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation. Key takeaways For companies to thrive, delivering best-in-class customer experiences is becoming increasingly important.Cultivating a culture of customer-centricity...Read More

By Direct Marketing News Looking to experience growth? Learn how to solve and overcome the four most common customer experience problems most businesses face today. From the first moment a customer visits your website to the final time they pay, customer experience (CX) covers it all. Similarly, CX encompasses how customers interact with marketing, sales,...Read More

by Marketing Charts Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the...Read More