Tag

Customer Data Platform
Customer Data Platform
By Greg Kihlström, Contributor to CMS Wire Competition is fierce in the area of customer experience, so having a deeper understanding of your audience is critical to success. This understanding needs to go beyond a general understanding of audience segments and personas, and achieve an ability to personalize experience for individuals. Organizations have several tools...
Read More
Customer Data
by Allison Schiff, AdExchanger Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on...
Read More
Customer Data Platform
by Marketing Charts Larger businesses are more likely than medium-sized businesses to have a coordinated and strategic approach to inbound marketing across all media channels. This is according to a new report [download page] from London Research and BlueVenn, which found that 42% of large businesses say they have a coordinated and strategic approach, compared to 25%...
Read More
Customer Data Platform
by Marketing Charts Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure Data. The report also takes a look at...
Read More
Customer Data Platform
by V12 Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders,...
Read More
Omnichannel Marketing
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. In recent findings from PFL and Demand Metric, marketers who use 4 to 6...
Read More
Customer Data Platform
by Marketing Charts The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer engagement and enhanced digital advertising, among other benefits. Respondents had several objectives in mind with varying...
Read More
Customer Data Platform
by Patrick Tripp Senior Vice President, Product Marketing, Cheetah Digital Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building...
Read More