By Jason Grunberg, Forbes Councils Member After a difficult two years, marketers have more agility and more online savvy than ever before. Now for the scary part: So do customers, and they’re not slowing down. At the simplest level, marketers are faced with the challenge of creating a unified experience across every touchpoint. That means...Read More

by Larisa Bedgood, V12 In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue...Read More