by Ray Schultz, MediaPost Acquisition marketing results are slipping from their 2020 levels — even while retention has improved, judging by The Ascension To Digital Marketing: A Benchmark Report, a study by CommerceNext.  Of the retailers polled, 57% say their acquisition marketing is meeting or exceeding their goals this year, down from 76% in 2020...Read More

By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...Read More

by Dale Keipert, Contributor to Business2Community Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A familiar business axiom is that as a business, you’re either growing or shrinking. There is no neutral. If we subscribe to this belief, then your customer acquisition strategy is...Read More

by Erin Hynes, Contributor to Business2Community The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available for ads increasing, the question remains: How do you optimize your ad spend towards customer acquisition? Advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio,...Read More

by Marketing Charts Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand, per data [infographic] from Iterable, which looks at the primary business concerns of...Read More