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CTV Advertising
Connected TV
By Streaming Media Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV advertising has some room for improvement. Publishers struggle with frequency capping. Fraud, as on other digital advertising channels, remains an issue. And while...
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CTV Advertising
By Stirista Making marketing decisions on how and where to spend your budget is always a challenge. With the uncertain state of the economy, companies feel even more pressure to focus on expenditures that bring the best return. Where should they increase spending? Where should they pull back?  Brands are increasingly considering connected TV (CTV)...
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