Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...Read More
By Streaming Media Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV advertising has some room for improvement. Publishers struggle with frequency capping. Fraud, as on other digital advertising channels, remains an issue. And while...Read More
By Stirista Making marketing decisions on how and where to spend your budget is always a challenge. With the uncertain state of the economy, companies feel even more pressure to focus on expenditures that bring the best return. Where should they increase spending? Where should they pull back? Brands are increasingly considering connected TV (CTV)...Read More
