COVID-19 Marketing
Coronavirus Marketing
by Anna Hamill, WARC In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic. Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused...
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Marketing Strategy
by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...
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