by Brandwatch New research reveals the ways that consumer spending and behavior are being changed now and in the long term. As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Going from...Read More

by Jake Link, Contributor at Business 2 Community Many businesses and nonprofit organizations have been shut down or operating at limited capacity for months due to the coronavirus (COVID-19) pandemic. Understandably, a lot of business owners are eager to start up again and resume serving their customers more fully. As we look ahead to imagine what...Read More

by John Hughes, Plezi Maintaining a strong brand image and communicating it to the right target audiences is crucial to getting through the current crisis, and automation can keep these wheels turning as your focus is dragged elsewhere. With so much uncertainty at present, it seems the other noise we keep hearing is advice from...Read More

by Sarah Vizard, Marketing Week Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis. The vast majority of consumers do not think brands need to stop advertising during the Covid-19 outbreak, although they do expect companies to...Read More

by Alon Ghelber, CMO, Revuze With the COVID-19 pandemic affecting businesses the world over, many companies—both online and offline—are considering what options they have. Governments have imposed a number of restrictions to control the spread of the virus, but it shows no signs of going away anytime soon. It’s not all bad news, however as some...Read More

by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...Read More

by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...Read More