by Chris Weissman, Contributor to Business 2 Community Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some...Read More

by Jim Yu, Contributor to ClickZ As we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. 30-second summary: Market volatility and rapid shifts in consumer...Read More

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...Read More

by Marketing Charts Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for two-fifths of CMOs around the world, understanding what consumer...Read More

by McKinsey & Company Heading into the fall season, there is a renewed sense of caution as coronavirus cases soar in parts of the world. While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is significant variance in how consumers respond to the crisis...Read More

by Bill Fisher, eMarketer Speaking with authenticity is a trait not often associated with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them. April 2020 data from digital asset management firm Bynder found that while only a small proportion of marketers worldwide had significantly increased their campaigns, more...Read More

by Marketing Charts Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the...Read More

by Diana Morris, contributor at Digital Doughnut Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay attention to your website’s long lost spark and optimize it. The shift...Read More

By Cindy Liu, eMarketer In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. We estimate that this year, more than 204 million people ages 14 and older will make an online purchase,...Read More

by Keith Coppersmith, Contributor at Digital Doughnut The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Let’s face the facts. Global economies will slow down and maintaining cash flows will be difficult. It all...Read More