By Bob Walczak, AdExchanger Guest Columnist The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm. Sure, context and cohort targeting provide a decent temporary solution, but they ultimately fall short. These methods simply can’t deliver the granular data points that brands...Read More
Google has scrapped FLoC, its controversial cookie replacement. Now it’s back with Topics—but rivals and privacy experts are still nervous. By Wired GOOGLE’S PLAN TO remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web within two years....Read More
By Willem Blom, Contributor to AdWeek There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. But the death of the cookie is overstated. It’s only third-party cookies that are going away (for now at...Read More
by DigiDay Google will let the third-party cookie live on for nearly two years longer than planned. The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. Even that new deadline appears to be flexible, though. Here’s what...Read More
by AdExchanger As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute campaigns to the same degree third-party cookies allow for today. These functions include ad targeting, ad measurement, user tracking and all forms of personalization. There are a multitude of tracks being...Read More
by Marketing Charts With close to half (47%) of marketers saying they use cookies for advertising purposes, advertising in a cookie-less world will not be without its challenges. New data from Advertiser Perceptions has found that marketers and agencies believe that reporting tops the list of campaign phases that will become more challenging in a world without cookies....Read More
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...Read More
In this short video clip, our panel discusses the decline of cookies and the transition of marketing & advertising. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new...Read More
In this short video clip, our panel discusses the decline of cookies and technology that will possibly become a replacement for the cookie. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...Read More
In this short video clip, our panel discusses the decline of cookies and the future of the new marketing ecosystem in a cookie-less world. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can...Read More
