consumer shopping trends
ecommerce marketing
by Marketing Charts The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there are other reasons consumers shop online. Close to three-fifths (57%) of the more than...
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consumer shopping
Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both channels in tandem.
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