By Mike O’Brien, Contributor to Multichannel Merchant Underscoring the growing importance of sustainability and an environmental focus among values-conscious consumers when choosing brands, a new survey of shoppers in the U.S., the UK, Germany and France showed just how much these issues matter during the purchase decision process. When asked what they “must know,” or...Read More

by Marketing Charts As customer behaviors change, marketers have had to make some changes and are focused on improving their customer experience. Per the latest report [download page] from Acquia Digital, more than 9 in 10 (94% of) marketers say their organization has changed its digital CX strategy in the last 18 months.  In the past year,...Read More

by Emarketer A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase. Consumers are also intending to lean on Amazon heavily this holiday...Read More